Influencer marketing agency Audiencly has joined forces with livestreaming analytics platform Streams Charts to launch an industry awareness initiative targeting viewbotting on Twitch. The partnership aims to help brands navigate influencer marketing while addressing the growing challenge of fake viewership.

Viewbotting — the use of automated or fake accounts to inflate a stream’s audience numbers — has become an increasing concern on Twitch and other livestreaming platforms. The practice can distort engagement metrics, making it difficult for brands and agencies to distinguish between genuine audience interaction and manipulated statistics. This erosion of trust poses a significant challenge for influencer marketing in the sector.

Under the banner “Beating the Bots with Streams Charts”, the initiative will combine Streams Charts’ analytics capabilities with Audiencly’s influencer marketing experience from more than 2,000 campaigns. The programme consists of two main components: a social media campaign offering educational resources for brands and creators, and a detailed whitepaper examining the scale and impact of viewbotting.

The social media content will cover areas such as due diligence in influencer selection, methods for analysing audience demographics and engagement, and strategies for ensuring campaign authenticity. The concluding whitepaper will use proprietary Streams Charts data to provide an in-depth look at how viewbotting affects the streaming ecosystem.

Audiencly Marketing Manager Sima Spielmann said the collaboration could have a “significant impact” by highlighting the importance of reliable data in combating viewbotting. Streams Charts Product Manager Nazar Babenko added that the partnership would deliver “actionable insights” to help the industry detect fake engagement and build more effective, authentic campaigns.

Streams Charts is part of the group also holding statistics company Esports Charts, recently named the official viewership analytics partner for StarLadder Budapest Major. Founded in 2018, Audiencly began in gaming before expanding into lifestyle sectors, connecting brands with influencers worldwide through its structured campaign approach.