Just a few days after T1 lifted their sixth League of Legends World Championship (Worlds) trophy, the team announced a brand-new sponsorship deal with ABLY, one of Korea’s biggest style commerce platforms. The deal makes ABLY an official Lead Partner of T1, kicking off a collaboration to blend esports and fashion.
Under this deal, fans can expect easier access to official T1 merch. As a result, everything from jerseys and eco-bags to tumblers and special limited-edition items inspired by the players will be sold directly on ABLY’s platforms, like 4910 and amood, as well as through T1’s own store.
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Starting in January 2026, T1 players will also have ABLY’s logo on their uniforms. ABLY will go a step further by launching a T1-exclusive brand space on its app, which is basically a digital hub for everything T1.
T1’s COO Ahn Woong-ki stated, “This lead partnership with Abley will provide an opportunity to connect the T1 brand more closely with fans. As world champions, we will create new experiences that connect T1’s passion with the support of fans.”
Beyond merch, the two companies are planning a bunch of joint marketing activities, both online and offline, including collaborations that target the MZ generation (Millennials and Gen Z). While neither side revealed how long the partnership will last, it’s being described as a long-term project.
T1’s sponsorship lineup doesn’t stop at ABLY. The team recently announced a partnership with Dimension Poptown to launch themed café pop-ups in Malaysia and Thailand. On top of that, the org confirmed that its star player Faker has renewed his contract through 2029 to make sure that the face of League of Legends will stay with T1 for years to come.
