Hong Kong and Southeast Asia esports organisation TALON has secured $2 million in seed funding, regarded as the company’s first institutional capital raised since its launch in 2017.
The story was reported by 365247, which detailed the importance of the amount, which is modest compared to larger investments observed in the industry, for the strategic significance of it in the company’s current position and operational focus. It is also regarded as a move to ensure sustainability while developing the organisation.
TALON plans to use the funding to scale its operations across commercial, creative, and technical departments. The capital is also intended to support product development and possible geographic expansion, including entry into new territories in Southeast Asia, where the organisation holds its core business, and Western markets.
According to the organisation, the investment could enable a more structured approach to growth, allowing TALON to move beyond early-stage operations and build out infrastructure that balances competitive performance with a strong emphasis on media and brand identity.
As seen in many organisations in the esports industry, TALON’s business blends esports with lifestyle branding. The seed round is expected to help TALON continue refining that model, positioning itself as a brand capable of both scaling commercially and engaging fans through culturally relevant storytelling.
The organisation recently got esports business headlines for its deal with crypto platform Flipster, first to it Philipines-based Dota 2 team and then extended to the League of Legends team TALON holds in its Hong Kong headquarters with the endorsement of French football club Paris Saint-Germain (PSG).
