Team Liquid has unveiled its latest merchandise collection, a collaboration with the anime series BLEACH: Thousand-Year Blood War. This launch continues the esports organisation’s established pattern of anime-branded apparel, having previously collaborated with properties such as Naruto and Demon Slayer.
The new range, according to the organisation, is designed to blend “the epic themes of BLEACH with the winning style of Team Liquid.” The collection aims to channel elements from pivotal moments, characters, and factions from the anime.
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The available items include four specific products: a varsity jacket, a sherpa jacket, a keycap set for customising gaming setups, and a twill jacket. The release described the collection as featuring “bold graphics, quality fabrics, and carefully considered details.” Team Liquid noted that stock is limited.
The collection is framed around the theme of choosing a side, a narrative element from the anime’s final arc. The launch communication concluded with the organisation’s motto: “Fighting just for the sake of fighting makes no sense. We want to win!”
Such collaborations with anime and other pop culture brands have become a recurring strategy for multiple organisations within the esports industry. Recently, Cloud9 announced a collection with BEYBLADE X, while Sentinels partnered with sports series Haikyu!!.
