Esports organisation Team Vitality has announced a multi-year international partnership with betting platform Stake. The seven-figure deal, with no further financial details disclosed, was unveiled during IEM Cologne 2025, as Stake becomes the official international betting partner of Team Vitality’s Counter-Strike 2 (CS2) roster.
As part of the agreement, Stake will feature on Team Vitality’s jerseys and collaborate with the organisation on exclusive content creation and social media activations. Both parties have expressed their intent to strengthen their presence in competitive esports, with the announcement aligning with Vitality’s ongoing efforts to position itself as a mainstream global sports brand.
The partnership comes at a high point for Team Vitality’s CS2 squad, which recently claimed major international titles, including the BLAST.tv Austin Major 2025.
IEM Cologne, one of the most prestigious Counter-Strike events worldwide, serves as the launch platform for the partnership. Stake’s branding will appear prominently on the front and left collarbone of the team’s jerseys.
Commenting on the deal, Akhil Sarin, CMO of Stake, described the agreement as a strategic entry into esports, adding that Team Vitality represents the calibre of partner Stake seeks across its global sports portfolio. Team Vitality co-CEO Vas Roberts highlighted the symbolic weight of the partnership, calling it a “historic” moment that aligns with the organisation’s ambition for global recognition.
“This collaboration will allow us to create innovative experiences, offer exclusive content around our team, and support our CS2 roster as it reaches new competitive heights,” said Roberts.
Earlier this year, The Esports Radar detailed Team Vitality’s corporative and competitive strategies in an exclusive interview with CEO Nicolas “Nico” Maurer and Corporate Director of Global Operations Danny Engels. You can check the full content in this link.
