Brazilian organisation W7M Esports has announced the launch of a new digital membership and rewards platform, developed in collaboration with also Brazilian tech startup Trexx. The initiative marks the organisation’s entry into the Trexx Club ecosystem, aiming to deepen its engagement with fans through interactive tasks, exclusive rewards and digital experiences.
The São Paulo-based team, known for its presence in titles such as Rainbow Six Siege, League of Legends, Free Fire, and EA FC, is positioning the new platform as part of a broader strategy to strenghten ties with its community.
The Trexx Club platform allows fans to complete tasks — such as following social media profiles, answering polls and sharing content — to earn W7M Points. These can be exchanged for a variety of rewards including merchandise, gift cards, in-game items, and experiences involving players and influencers. Users will also gain early access to team announcements and updates.
“Our belief is that the future of esports lies in building engaged, close-knit and active communities,” said Eudinho Filho, Head of Esports at W7M. “Joining Trexx Club aligns with our long-term vision and gives us a modern tool to connect with fans. It also strengthens our commercial potential by creating new opportunities to engage partners and deliver meaningful experiences.”
Each esports organisation on Trexx Club has its own dedicated hub to publish content, launch campaigns, activate sponsors and manage rewards. Another Brazilian team, Imperial Esports, also partnered with the platform earlier this year.
Heloisa Passos, Founder of Trexx, highlighted the significance of W7M’s entry into the platform: “Having a well-established team like W7M on board reinforces the strength of the platform. Trexx Club is built on the idea that fans are the driving force of any team. Our goal is to optimise this relationship by offering a gamified space where fans feel part of the organisation’s daily life.”
Trexx Club is free and open to the public, though fans seeking an enhanced experience can opt into paid membership plans.
