ZOWIE, the esports-focused brand of BenQ Corporation, has officially launched its first European Sports Science Lab in Eindhoven, Netherlands. The lab aims to support Europe’s growing competitive esports scene by providing insights into player performance through advanced sports science techniques.
According to the official press release, the lab utilises motion capture and electromyography (EMG) to collect and analyse data related to ergonomics, joint angles, muscle activity, and movement speed as players interact with mice. This research informs product design and enables personalised peripheral recommendations based on individual playstyles, game preferences, and fatigue levels.
“Every design is grounded in real-world player data and expert insights,” said Jay Wu, President of BenQ Europe. “With the ZOWIE Sports Science Lab, we’re bringing scientific methodology to help European pro players unlock their full potential.”
The lab plays a role in shaping ZOWIE’s latest product lines, with results applied to designing improved hardware based in specific features an esports title demands. The company provides examples of its method: High-speed titles like VALORANT, Fortnite, and Apex Legends have the “U series” as a recommendation, which features a lightweight wireless design with improved claw grip. Meanwhile, the EC3 incorporates revised ergonomics based on EMG findings to minimise strain and misclicks during intense gameplay.
ZOWIE views the lab’s opening as a milestone in its broader innovation roadmap, as it marks a strategic step in the brand’s ongoing commitment to applying scientific research and data-driven design to the development of esports peripherals.
The company plans to expand its research efforts to meet evolving player needs and provide more refined training tools and equipment in an esports industry which also show signs of expansion. According to the company, its products are used by 70% of professional players globally.
