Swedish esports organisation 9INE Pusulabet has formed a new partnership with German software firm AnyDesk, seeking to streamline its content creation and operational workflow during international tournaments.
The collaboration, which is actually active since early August, utilises AnyDesk’s remote access software to provide the team with greater flexibility while travelling and producing live content.
Also read: 9INE secures naming rights sponsorship with Pusulabet
Fredrik Belstad, CEO of 9INE Pusulabet, explained the practical benefits, stating, “AnyDesk has made our lives much easier when creating content abroad, as well as during live streams where we need one observer and one caster.” He also noted the strategic fit, adding, “Not only is their product strong but their brand also aligns with ours, and we’re looking forward to making content together.”
AnyDesk’s software, which boasts over 1.2 billion downloads, is built on a proprietary codec designed to minimise latency, a critical factor for real-time esports production and remote support. The company’s branding has already been integrated across 9INE’s digital channels.
For 9INE, which competes in Counter-Strike 2 (CS2) and manages talent, this partnership represents a tactical investment in its operational infrastructure. The organisation reports generating over 60 million impressions annually, making efficient content delivery a significant priority.
This announcement follows the recent news that the organisation, previously known as 9INE, has entered into a naming rights sponsorship agreement with bookmaker Pusulabet, officially rebranding as 9INE Pusulabet.
