French esports organisation Team Vitality has officially announced a new commercial partnership with global flash memory and solid-state drive (SSD) manufacturer KIOXIA.
The deal names KIOXIA as the organisation’s Official Data Storage Supplier for the remainder of the 2026 season, equipping Vitality’s performance facilities and content operations with high-speed storage infrastructure.The agreement specifically focuses on Team Vitality’s League of Legends operations across the LEC (League of Legends EMEA Championship), French LFL, and all-female Rising Bees team, alongside its Rocket League division.
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According to a press release, KIOXIA’s hardware will support local player preparation, broadcast infrastructure, and digital content workflows. In return, the brand will gain year-round visibility across Vitality’s digital platforms, physical activations at Paris Games Week, and branded editorial content under a “Powered by KIOXIA” umbrella leading into the Rocket League World Championship and 2027 season launch.
“Their expertise in storage technologies and commitment to innovation make them a natural partner as we continue to provide our teams with best-in-class performance environments while creating new experiences for our fans,” stated Vas Roberts, Co-CEO of Team Vitality.
Roland Knippertz, Senior Manager B2C Sales & Marketing at KIOXIA Europe GmbH, also commented on the deal: “As a brand built on memory innovation, we see esports as a natural space to demonstrate how performance, reliability and creativity come together, from competition to content creation.”
The KIOXIA deal continues a rapid commercial run for the Paris-based organisation throughout July 2026. Just one week earlier, Team Vitality secured Chinese electric vehicle manufacturer BYD as its official vehicle supplier, shortly after celebrating a one-year milestone with betting platform Stake that generated over $5 million in media value.
The club’s ongoing commercial momentum reflects its focus on ROI-driven partnerships, a topic explored in depth in The Esports Radar’s recent interview with Team Vitality Co-CEO Vas Roberts, where the executive broke down how disclosing metrics with brands like Nescafé helps bridge the broader esports credibility gap.
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