Brazil’s Copa Nobru (CPN), one of the country’s leading independent Free Fire tournaments, has agreed a new broadcast partnership with global streaming platform KICK. Under the deal, all matches will be aired in September on KICK, with early rounds also shown on YouTube and the finals streamed exclusively on KICK.
The tournament is fronted by Bruno “Nobru” Goes, a Free Fire world champion and one of Brazil’s most influential esports figures. Nobru, who won Esports Personality of the Year at the Esports Awards in 2021, has more than 36 million followers across platforms and co-founded the Fluxo organisation. The latest CPN edition drew almost 500,000 views over nine days.
“This is a project that was born for the community, and having KICK as a partner means bringing more reach and quality to our audience. They are bringing the energy and innovation that perfectly match our vibe,” said Nobru.
Jefão Moreira, CEO of Nobru’s holding company NCORP, added: “We are entering a stage of consistency and maturity for the CPN. This partnership with KICK ensures we can deliver even better broadcasts and a distinctive experience for everyone who follows each edition.”
Ryan Webb, Chief Operating Officer at KICK, commented: “This partnership with the CPN reinforces our deep commitment to the Brazilian community, where gaming is an essential part of the culture. We are very excited to bring all the action and exclusive content from one of the biggest Free Fire tournaments in Brazil directly to our platform, giving fans exactly what they want.”
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The move highlights KICK’s strategy to strengthen its position in Brazil against established rivals Twitch and YouTube, both dominant players in the country’s streaming market. The platform is stepping up investment in the country, where it already features the country’s largest esports streamer, Alexandre “Gaules” Borba, albeit on a non-exclusive basis. Globally, KICK has drawn attention for partnerships with high-profile figures such as MrBeast.
Launched in 2022 and backed by gambling website Stake.com, KICK has established itself as a major live streaming service and, according to a press release, recently surpassing one billion hours watched in a single quarter.
Its rapid growth has, however, been accompanied by repeated controversies, including the on-air death of a French streamer that sparked investigations into its moderation standards. The platform has also faced reputational risks from high-profile streamer incidents and strained ties with celebrity partners such as Drake, who recently deleted his KICK account.
