Volvic Juicy has been named the official water and flavoured water partner of the 2025 Fortnite Global Championship, taking place at the LDLC Arena in Lyon, France, on 6–7 September.
The agreement with BLAST will see the Danone-owned brand featured across broadcast segments, in-arena activations, and bespoke social content. Integration will include branded moments during stream launches, countdowns, player interviews and closing segments, alongside visibility on the live feed and inside the venue.
Spectators at the LDLC Arena will also be able to purchase Volvic Juicy drinks in strawberry and cherry flavours, as well as Volvic natural mineral water.
James Brown, Commercial Director at BLAST, said in a press release: “We are thrilled to welcome Volvic Juicy as a partner for the Fortnite Global Championship in Lyon. The Global Championship represents the pinnacle of competitive Fortnite, attracting some of the best Fortnite players from across the globe and millions of fans watching online. Partnering with a brand like Volvic Juicy, which shares our values of community and excellence, will help us to elevate the fan experience even further.”
Christel Chaulet, Hydration Marketing Director at Danone France, added: “We’re proud to join forces for the 2025 Fortnite Global Championship in Lyon – a meaningful next step in our journey within the esports universe. At Volvic, we believe in the power of purposeful collaborations.”
The Fortnite Global Championship will feature a prize pool exceeding $2m, with organisers reporting a sold-out audience in Lyon and expecting millions to tune in online. In esports, Volvic is also featured as a sponsor of French esports organisation Gentle Mates since December 2024.
