French esports organisation Team Vitality has collaborated with banking group Crédit Agricole to launch a limited-edition Mozaïc Black payment card featuring the club’s branding. The card is aimed at adolescents aged 10 to 17.
According to Team Vitality, the initiative seeks to create new connections between esports, major brands, and everyday consumer habits. The club highlighted two main objectives: supporting Crédit Agricole’s innovation efforts for younger audiences and consolidating Team Vitality’s position as a premium, internationally recognised esports organisation capable of developing “useful and engaging activations.”
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The partnership illustrates a broader trend in the esports sector, where organisations increasingly collaborate with financial institutions as it was with the Visa, Ipak Yuli Bank, Tencent and ESL FACEIT Group (EFG) partnership to launch the Visa PUBG Mobile card in August, aiming to reach younger demographics and create engagement beyond competitive gaming.
Team Vitality stated that the project is part of a wider strategy to build an ecosystem where esports functions as a driver of engagement, innovation, and economic growth. The organisation also expressed appreciation for Crédit Agricole’s “trust and shared vision” in the collaboration.
