Riot Games has detailed its commercial partner and team activations for the 2025 LTA Championship, which takes place on 27–28 September at the Credit Union of Texas Event Center in Allen, Texas. The event will decide the LTA champions and Americas reg representatives at the 2025 League of Legends World Championship (Worlds 2025) in China.
Also read: LTA 2025 attracts major sponsors across conferences ahead of final split
AT&T, as Official Connectivity Partner and presenter of Fan Fest, will connect fans with League of Legends creators across the weekend and provide digital rewards for viewers on LoLEsports.com.
Kia will showcase its EV9 and a custom-wrapped Sportage inspired by Season 3 of the LTA, alongside challenges, sweepstakes and photo opportunities with the Kia Player of the Year trophy. Kia drivers will also receive VIP parking and welcome gifts, while selected winners can access premium Riftside Row seating.
Mastercard will host activities and offer limited-edition merchandise, with cardholders able to purchase exclusive experiences. PAGODA will distribute snacks and product samples at the Cloud9 Kia booth.
Red Bull will activate across two areas. Fans can play Riot’s new fighting game 2XKO on a concourse, while the “Red Bull Overclocked” experience will pit teams against enhanced Doom Bots for prizes.
Samsung will contribute to the broadcast with its SSD Speed Trivia segment, offering fans the chance to win a Samsung 990 PRO SSD.
Crunchyroll will also be present through the broadcast, providing 30-day free trials of its premium anime service via Drops.
Riot and team activations
The Fan Fest will feature a League of Legends Seasons Photo Walkthrough and cosplayers. A dedicated developer booth will give fans the chance to meet members of the League of Legends team.
Cloud9, Dignitas, FlyQuest, Shopify Rebellion, 100 Thieves, Blue Otter and Citadel Gaming will all run fan booths offering merchandise, games, giveaways and meet-and-greet opportunities. Activities include Cloud9’s immersive Kia walkthrough, Dignitas’ carnival-style attraction, FlyQuest’s jersey trade-in initiative and Shopify Rebellion’s claw machine.
The LTA Championship weekend will open with the Lower Bracket Final on 27 September, followed by the Grand Final on 28 September, which will be preceded by the Mastercard Opening Ceremony.
