The upcoming VALORANT Champions Finals at the Accor Arena (October 3-5) will be accompanied by a extensive Fan Fest, with a significant portion of the fan experience being driven by detailed activations from Riot Games‘ commercial partners.
The partner-led initiatives are designed to offer interactive engagements beyond the competition itself. A key highlight includes the global debut of new hardware, with the OMEN and HyperX activation zone featuring the OMEN 35L VALORANT Limited Edition Gaming PC. Attendees can participate in team-based challenges and interactive games for a chance to win the limited-edition PC.
Also read: Riot Games unveils full roster of Worlds 2025 partners
Cryptocurrency services firm Coinbase is launching the ‘Coinbase Future Shot’, a futuristic archery range inside the arena. The activation challenges teams to use high-tech bows to hit as many glowing targets as possible within 90 seconds, with leaderboard rankings determining winners of special prizes.
Mastercard is integrating its ‘Custom Club’ with the official Riot Games merchandise store. The activation will allow fans to purchase exclusive items from a VALORANT Champions-inspired collection and then personalise them with custom event artwork and their gamertag. The companies state this offers a chance for fans to “flex merch that’s as unique as your playstyle.”
Additionally, the Red Bull activation will feature a robotic camera arm that films fans in a dynamic 3D environment, creating a shareable video of their “ultimate VCT Champions Paris moment.”
While these partner activations form a core part of the Fan Fest, the weekend will also feature VALORANT developer panels discussing game updates and the future of esports, an Artist Alley with live demonstrations, and the Grand Finals themselves on October 5, where a new world champion will be crowned.
