The Korea e-Sports Association (KeSPA) has officially announced the official partners for the“Team Korea of Esports” national team program ahead of the 2026 Aichi-Nagoya Asian Games and Esports Nations Cup 2026.
KeSPA manages South Korea’s national esports teams and is responsible for selecting players who represent the country in global competitions. The new partnerships will help the team prepare better, connect more with fans, and support the growth of Korean esports around the world.
Among the major partners is Disney+, which already has a partnership locked in with KeSPA to exclusively livestream Korean and pan-Asian esports events globally throughout 2026.
Google Play was also announced as a partner. The company will support overall team activities, marketing campaigns, and fan programs connected to Google Play Points. The partnership will also include content featuring national team players under the slogan “See the Unseen / Our National Team.”
Other official partners include insurance company Hanwha Life, the owner of Hanwha Life Esports in the LCK, and Goal Studio, a football-inspired streetwear and casual fashion brand originally launched by Goal.com.
Furniture company Sidiz has also joined as a partner. The company is well known for its ergonomic office and gaming chairs. Gaming hardware brand Logitech G is also supporting the national team with its gaming-focused keyboards, mice, and other peripherals.
KeSPA’s partner list also includes ReviON, a South Korean derma-skincare brand, and Photogray, a popular self-photo booth studio chain famous for vintage-style four-cut photo strips.
So far, KeSPA hasn’t gone into the specifics of the partnership agreements. There’s still no word on things like jersey logo placements, joint content projects, or whether the brands will provide products or other support to teams. For now, the partnerships seem more like announcement-stage deals until further details are disclosed.
“With the solid support of these official partner companies, which provide expertise in their respective fields to back the national team’s activities, the Republic of Korea’s esports national team will not stop challenging toward greater stages,” KeSPA said in an official statement.
The “Team Korea of Esports” branding is used for South Korea’s official national esports teams in international tournaments. The Association was in the center of one of the biggest stories in the esports industry recently as, after officially parting of ways, KeSPA returned as a National Team Partner for the Esports Nations Cup 2026 following an agreement with the Esports Foundation.
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