London-based esports organisation Fnatic has announced a new partnership with GymBeam, which will become the company’s Official Supplement Partner.
Financial terms of the agreement were not disclosed. Neither Fnatic nor GymBeam revealed the length of the partnership or any commercial details surrounding the deal. According to the announcement, the collaboration will focus on supporting gamer performance, wellness and healthy lifestyles across Fnatic’s global community.
As part of the deal, Fnatic and GymBeam will work together on a range of activations and content initiatives to educate and inspire gamers about performance, nutrition and wellbeing. The collaboration will also include branded content featuring Fnatic talent and creators, exclusive product collaborations, community campaigns and other activities.
The announcement comes as competitive gaming continues to place greater importance on both physical and mental performance. Through the partnership, Fnatic and GymBeam said they want to provide gamers with the tools, knowledge and products needed to perform at their best both in and out of the game.
Fnatic CEO Sam Matthews said, “This is an exciting one, Fnatic has always been about a relentless focus on performance, which is why we’re very excited to be partnering with GymBeam, a brand that shares this passion. As esports continues to evolve, supporting player healthy lifestyles and therefore wellbeing has never been more important, and together we look forward to inspiring gamers to reach their peak performance!”
GymBeam CEO Dalibor Cicman said, “At GymBeam, we have always been driven by innovation and a passion for self-improvement. Esports athletes and gamers require the same level of nutritional support and physical readiness as traditional elite athletes. Teaming up with Fnatic allows us to redefine gaming nutrition, bringing premium, verified safety and innovation to millions of gamers who want to perform at their best, both in and out of the game.”
Fnatic comes from a busy end of 2025 in terms of partnerships and commercial activations: it teamed up with McDonald’s UK, Scan Computers, and BOXED.GG (HeyBoxed) in November 2025 for the INZONE London Clash VALORANT showmatch. Before that, it also partnered with Red Bull to launch Fnatic Crew, a creator-focused network designed to support streamers, gamers, and content creators.
For 2026, Fnatic’s main business announcement has been the launch of STASHD, a digital collectibles platform built with Loot Labs. The launch wasn’t without controversy though, as it sparked backlash on social media over perceived connections to skin gambling and loot box practices.
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