The Rally Cry Championship Tour is returning for the 2025 season, with the Army National Guard named as a key partner. The initiative combines competitive gaming with college football atmospheres and aims to connect fans across the United States through a mix of live and online events.

The season launches this weekend in Atlanta, Georgia, alongside two college football games at the Mercedes-Benz Stadium tailgate. Fans will have the opportunity to play EA Sports College Football 26 on-site, with broadcasts available on Twitch via the official Rally Cry channel.

The schedule begins on 30 August with Syracuse versus Tennessee, followed by Virginia Tech against South Carolina on 31 August.

In addition to in-person activations, the competition will feature an online ladder tournament with a $5,000 prize pool. Open to players of all ages, the tournament is divided into two ladders running across September, October and early November. Players will compete in daily sessions between 3–7pm ET, with registration closing on 9 November.

The winner of each ladder will progress to an eight-player double-elimination playoff. Other playoff spots will be filled through qualifiers run in partnership with collegiate leagues, including the Eastern College Athletic Conference (ECAC), the National Esports Collegiate Conference (NECC), and a dedicated event for Historically Black Colleges and Universities (HBCUs).

According to Rally Cry, the 2025 season builds on last year’s tour and expands its reach through continued support from the Army National Guard, which plays a central role in powering the initiative.