Brazilian esports organisation Fluxo has announced two new commercial partnerships, with betting firm Lottu and telecommunications provider Surf Telecom, as part of a strategy to diversify its revenue streams and deepen fan engagement.

The deals will see Lottu sponsor the organisation’s Counter-Strike 2 (CS2) roster, which is currently playing at the StarLadder Budapest Major 2025, while the Surf Telecom collaboration has resulted in the creation of a co-branded mobile network, ‘FLUXO_ON‘.

The partnership with Lottu, a betting house belonging to the Brazilian group Esportes da Sorte, centres on the Fluxo CS2 team. The agreement grants Lottu prominent exposure on the central area of the team’s uniform and includes plans for customised fan activations. The deal also strengthens Fluxo’s ties with influential personalities, as Lottu is already an ambassador for Fluxo Co-Founder and content creator Lucio “Cerol” Lima.

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Aside the Lottu sponsorship, Fluxo has launched a mobile network in partnership with Surf Telecom. The new product, named ‘FLUXO_ON’, is marketed as the first mobile chip developed specifically for a Brazilian esports organisation. It offers pre-paid plans with dedicated data for mobile gaming that does not consume the user’s general data allowance.

The collaboration aims to serve a young, highly-connected demographic by providing stable connectivity for games like Free Fire, a title in which Fluxo holds its roots. The other Co-Founder of the organisation is the former pro-player Bruno “Nobru” Goes, considered the best Free Fire player in the world in 2019 and winner of the Esports Awards‘ Personality of the Year prize in 2021.

Alex Watanabe, Director of Operations at Fluxo, commented on the telecoms venture, stating, “For us, the launch of the Fluxo_On is more than having a competitive plan, it is also a way to strengthen the experience of the gamer and the consumer in having Fluxo also in their daily lives.”

The Surf Telecom partnership sees the MVNO (Mobile Virtual Network Operator) leveraging Fluxo’s community reach. Davi Fraga, Partner and CMO of Surf Telecom, said, “FLUXO_ON is a milestone in the history of Surf and a reason of great pride for our entire team. It is in Surf’s DNA to guarantee quality internet and offer an operation adapted to the needs of each one of our partners.”

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