FlyQuest has unveiled a new apparel collaboration with American fashion brand Von Dutch, introducing a collection titled League is Dead. The release refers to a turbulent moment for North American League of Legends (LoL), where several well-known organisations have recently exited the scene.

The campaign was revealed in two stages. On 4 September, FlyQuest published a teaser reflecting on its place in the League of Legends ecosystem since joining in 2017. The organisation pointed to how much the competitive landscape has changed, noting the departures of Team SoloMid (TSM), Counter Logic Gaming, Evil Geniuses and, most recently, 100 Thieves.

The following day, the collection was revealed through a video showcasing FlyQuest talent modelling the pieces. It includes a hat, a t-shirt and a sweater, all in dark tones and carrying details tied to the League is Dead motto. In its joint statement with Von Dutch, FlyQuest framed the campaign as a response to the challenges facing League of Legends esports, positioning it not as an exit but a renewal:

“‘League is Dead’ is a phrase some people have been throwing around for years, but despite the talk, it’s still the most played and watched esport in the world. Some teams rolled over and died when things got difficult. Others who stayed are playing it safe. FlyQuest isn’t doing either. This campaign isn’t a eulogy. It’s a reintroduction. With Von Dutch, we’re planting a flag. We’re not mourning what was, we’re building what comes next. League is Dead. Long live the League,” the statement reads.

The launch comes at a time when the League of Legends competitive ecosystem is undergoing structural change. In addition to the LCS contracting from ten to eight teams in 2024, Riot Games recently announced the creation of the League of Legends Americas (LTA), merging the LCS with Brazil’s CBLOL and Latin America’s LLA into a single regional league from 2025.

Against that backdrop, FlyQuest’s collaboration highlights the team’s intention to remain present in the scene while also building its identity beyond competition. Fashion collaborations are emerging as a key strategy for esports organisations seeking to broaden their cultural impact, with high-profile examples including FURIA x Champion in 2024 and G2 Esports x Smiley earlier this year.

The campaign also places an emphasis on production value, with the lookbook featuring models including FlyQuest players and influencers. The project was directed by Marc Urbino, with creative direction by Shelly Phu, apparel design by Carlie Youngblood and photography by Brandon Moningka. The full lookbook can be found on FlyQuest’s official website.