Brazilian esports organisation FURIA has announced a two-year sponsorship agreement with betting company BetBoom, a deal that will include team branding, a star player as ambassador, and a broadcast channel for Counter-Strike 2 (CS2).
The contract secures BetBoom logo placement on the left shoulder of FURIA’s CS2 team jerseys. A key component of the partnership involves FURIA athlete and esports veteran Gabriel “FalleN” Toledo, who will serve as an ambassador for the brand. The agreement also includes a collaboration with Madhouse TV, an esports channel created by FURIA and popular podcast Podpah, for the broadcast of new CS2 championships.
According to the announcement, the partnership is part of FURIA’s expansion strategy and aims to enhance community engagement through co-developed initiatives. The brands will collaborate on creating exclusive content and fan activations, with FalleN positioned as a central figure in these efforts. The involvement of Madhouse TV is intended to expand the coverage of tournaments and events for the Brazilian community.
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André Akkari, Co-CEO of FURIA, revealed the partnership was closed after a “long selection process,” stating that the organisation was “looking for a brand committed to responsible work, and BetBoom met this criteria. In addition to having a high level of creativity and innovation in its products and communication, it also invests in sectors where FURIA is very impactful, such as in CS.”
Stepan Dobrovolskiy, CEO of BetBoom Global, stated that: “This partnership is not only a great honour but also a decisive step to revitalise the scene after years of stagnation. Together, we will inspire fans, elevate the competition, and provide an era of rebirth filled with unforgettable moments for the Brazilian Counter-Strike community.”
The agreement represents a first for FURIA, being an exclusive partnership dedicated solely to a single team—its CS2 roster. It marks the opening of new sponsorship possibilities for the organisation.
Madhouse TV recently casted the FISSURE Playground #2 CS2 tournament. The production was well-received by the Brazilian community, and capitalising on FURIA’s tournament victory, the stream peaked at over 300,000 simultaneous viewers.
