Esports organisation Gen.G has officially announced a new partnership with OTOKI, one of Korea’s most traditional food companies. The announcement was made ahead of the 2025 League of Legends World Championship (Worlds 2025).
The news was confirmed via posts on X after Gen.G’s title on the LCK 2025, and on LinkedIn by Gen.G’s VP of Global Strategy and Business Development Steve Lee, who stated, “Followed by our incredible win, we are announcing tasty partnerships with OTOKI, a Korea’s leading food company during Worlds. Welcome to the family!”
Lee credited Gen.G Partnerships Sales Manager Steven Seunghyun You for closing the deal.
This collaboration is not the first interaction between the two entities. They previously partnered activities for the Gen.G Gaming Xperience venue in Seoul. As part of that prior engagement, the venue featured an ‘OTOKI G.ROUND’, a dedicated food and beverage lounge operated by the food company for visitors to enjoy.
