Mumbai-based sports consultancy Impetus Sports has launched a new fund and advisory platform, Impetus Sports Capital, which will formally include the gaming & esports sectors within its investment mandate. The new venture will focus on providing capital and strategic guidance to early and growth-stage companies within the sports ecosystem, with a specific geographical emphasis on India, the Middle East, and Southeast Asia.
The newly formed entity will operate on a ‘fund + advisory’ model, targeting Seed to Series A investment opportunities. According to a press release, its strategy is built around four key pillars: tech in sports, media & community, sports infrastructure, and gaming & esports. Within the latter category, the firm will seek out technology and platforms that transform competitive play, fan engagement, community ecosystems, and monetisation on a global scale.
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The advisory arm will concurrently offer its services to investors, teams, and leagues exploring opportunities in the broader sports sector.
This strategic focus on India, the Middle East, and Southeast Asia aligns with the burgeoning esports activity in these regions. India is increasingly gaining space in international esports headlines, while the Middle East has taken a mainstage role with high-profile initiatives such as the Esports World Cup and its focus on developing the local technology and gaming industries in Saudi Arabia. Southeast Asia, meanwhile, continues to reinforce its status as a global powerhouse, particularly within the mobile gaming segment.
In a statement, Aditya Datta, Founder and CEO of Impetus Sports, outlined the firm’s perspective, saying, “At Impetus Sports Capital, we see sports as a platform for innovation, growth, and global impact. By combining capital with strategic guidance, we aim to empower founders and investors who are shaping the next generation of sports businesses.”
The move by Impetus Sports Capital signals a growing institutional recognition of the convergence between traditional sports and the digital competitive landscape. The platform will operate from offices in Mumbai, Dubai, and London, aiming to leverage regional insights across its target markets.
