Esports organisation Isurus has renewed its partnership with hardware brand AMD to continue developing and scaling the gaming ecosystem across LATAM. The agreement ensures a comprehensive brand presence across the organisation’s entire regional infrastructure, including its professional competitive teams, influencer activations, content creators, standalone tournaments, and community experiences.

The goal of the collaboration is to build direct connection points between the technology manufacturer and the broader gaming demographic by creating integrated experiences that engage community members natively from within the competitive scene.

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According to the organisation, under the terms of the regional expansion, the tech brand will be embedded into both local operations and wide-scale Latin American circuits. The joint activations are designed to leverage Isurus’s network of digital creators and competitive rosters to deliver tailored community engagement. Management noted that the continuation of the alliance allows both parties to enter a new operational stage focused on delivering authentic, inside-out brand experiences to the regional market.

The hardware renewal arrives during a period of strategic restructuring for the organisation across the American continents.

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Led by CEO and Founder Facundo “Kala” Calabró, the company previously extended its long-term partnership with financial technology firm Visa until 2026, an initiative covering Argentina, Brazil, Chile, and Mexico that established the female-focused Visa Valkyria league. On the hardware vertical, the organisation also holds a deal with HP‘s gaming brand HyperX.

However, Isurus recently altered its tournament footprint by exiting the Brazilian League of Legends Championship (CBLOL) ahead of the 2026 competitive season. That departure, finalized in December 2025, was caused by structural limitations tied to its guest team status following Riot Games‘ decision to revert the League of the Americas (LTA) model back into independent domestic formats.

Parallel to these structural shifts, the brand has looked to capture international market share by establishing an operational hub in Miami, Florida, to bridge competitive gaming with broader entertainment and business avenues.

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