Publisher MOONTON Games has secured the largest commercial partner lineup in the league’s history for the Mobile Legends: Bang Bang (MLBB) Turkey Championship (MTC) Season 7 Grand Finals, taking place at the ESA Esport Arena in Istanbul on 7 June 2026.

The record-breaking commercial roster is spearheaded by global brands including Red Bull, Samsung, and Popeyes, alongside regional partners Hepsiburada, Dijipin, and EXVega. The brands will integrate directly into the live venue footprint through experiential activations. The event will also feature institutional backing, with Turkish Esports Federation (TESFED) President Alper Afşin Özdemir delivering the opening address to mark the league’s transition toward a full roster of professional esports teams.

The event will see Aurora Gaming and FUT Esports face off for the national title and a record $40,000 USD prize pool, marking a substantial scaling of the local ecosystem. On-site brand activations will have Red Bull managing the ‘Red Bull Gaming Ground’ challenge area alongside a dedicated hospitality lounge, while Samsung will operate as the Official Tournament Device partner with interactive mobile test zones. Food brand Popeyes will handle catering for attendees, while Dijipin and EXVega will oversee stage giveaways, including premium gaming chairs and in-game reward distributions.

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“Turkey is becoming an increasingly important market in MLBB Esports’ long-term global growth strategy. As the ecosystem matures, our priority is to create a sustainable structure that can continuously develop local talent and elevate Turkey’s presence within the international esports landscape. We’re grateful for TESFED’s support for the Grand Finals as it represents an important step forward for the continued growth and recognition of MLBB Esports in Turkey,” commented Ajay Jilka, Head of Esports in Turkey, Eastern Europe & Central Asia, and Western Europe at MOONTON Games.

The domestic commercial expansion arrives as Istanbul prepares to host the upcoming M8 World Championship, marking the first time the flagship international Mobile Legends: Bang Bang event will debut in Europe. The regional growth follows a highly successful preceding tournament cycle, where the M7 World Championship reached 5.68 million Peak Concurrent Viewers (PCV). Furthermore, both MTC grand finalists are set to advance to the $3,000,000 MLBB Mid Season Cup (MSC) at the 2026 Esports World Cup (EWC) in Paris, with the champion qualifying directly to the Main Stage and the runner-up entering the Wild Card phase.

Global Esports Industry Week (GEIW) will return in 2026 with a bigger and bolder edition, taking place across 18–21 June in Cologne, Germany, alongside IEM Cologne. The schedule and details about ticket sales are available in this link.

This commercial scaling in Turkey aligns with a broader global expansion strategy orchestrated by MOONTON Games, which is owned by the Saudi-funded Savvy Games Group. The publisher has been actively anchoring its international footprint outside its core Southeast Asian market, recently finalising partnerships with SURGE and the Portuguese Esports Federation in EMEA, alongside NODWIN Gaming and Runestone in the Americas. As part of this regional development, MOONTON Games’ Middle Eastern circuit, the MLBB Professional League Middle East and North Africa (MPL MENA), recently secured a five-year partnership with Qiddiya City.

Turkey has also been in a phase of expansion in esports after a period of retraction felt specially at the League of Legends ecosystem. The country has benefitted from the EWC move to further integrate new regions in its framework, having FUT Esports included at the 2026 Club Partner Program. Additionally, FUT Esports FE will represent the region at the MLBB Women’s International (MWI) during the same festival.

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