The Esports Awards has announced ADR+ (Adrenaline+), a global content agency that licenses live programming to international channels, as an official Distribution Partner for its upcoming 2026 ceremony, taking place on 17 November 2026 at the Adrienne Arsht Centre in Miami, Florida.
The distribution agreement is designed to expand global broadcast reach and international media syndication for the annual industry awards show.
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Under the agreement, ADR+ will support global content distribution for the ceremony, connecting international audiences with the annual celebration of industry executives, competitive teams, and content creators. The partnership represents the latest commercial expansion for event operator MEGA, which appointed Patrick Collins as Vice President of Growth earlier this year to scale the commercial footprint of its flagship properties. Additionally, MEGA also partnered with GameSquare Holdings, the parent entity of FaZe Esports, to support sponsorship sales operations.
The Esports Awards also recently confirmed games recruitment platform Hitmarker as an official sponsor for the 2026 edition, building on its participation in 2025.
The job platform and the distribution agreement join a growing cohort of commercial partners supporting the Miami event, aligning recruitment and workforce development with the industry awards framework for the 2026 cycle. Commercial partnerships secured include betting platform Thunderpick serving as the headline Presenting Partner and Official iGaming Partner under a multi-year commercial deal extending into 2027. Additionally, digital media brand Hotspawn has been designated as Presenting Partner for the event’s business and competitive side-events, including the PWR UP B2B Conference, the Lifetime Achievement Mixer, and the Esports Awards Invitational.
The commercial roster for the 2026 ceremony is further supported by the Esports Foundation through its flagship event Esports World Cup (EWC) and eyewear manufacturer Oakley. The expanding partner lineup underpins the event’s broader push to scale its international footprint and business programming in Miami.
