KICK has opened its platform to brand and advertiser partnerships for the first time, inviting companies to reach its creator and viewer communities directly.

“Brands and advertisers, our DMs are open,” the company said in a statement posted to LinkedIn.

The livestreaming platform said it has spent three and a half years building “a platform creators want to stream on and communities want to spend time in,” and now counts more than one hundred million users, with the company citing the number-one position in both the MENA and LATAM regions. KICK said it intends to remain “creator-first” as it extends its existing creator and viewer experience to brand partners for the first time.

Ethan Wright, Director at KICK, said the move follows an extended internal process to define what a brand experience on the platform should look like. “We’ve had countless iterations, more stakeholder and research studies than I can remember,” Wright said in a separate LinkedIn post, adding that the company is now ready to have “real discussions with launch partners.”

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The opening to advertisers follows a period of KICK positioning itself as a more favourable destination for creators than established rivals, with the platform pursuing multiple publisher and tournament-organiser partnerships in recent months. Riot Games added Kick to its official broadcast roster for League of Legends Esports, VALORANT and Teamfight Tactics a month ago, while ESL FACEIT Group (EFG) signed a global distribution partnership with the platform in earlier 2026, aimed in part at reaching younger audiences in high-growth markets including MENA.

KICK’s monetisation terms for streamers have also drawn public praise from creators including Brazilian streamer Alexandre “Gaules” Borba, who has said publicly that the platform offers better conditions than Twitch or YouTube.

However, it hasn’t all been smooth sailing for the platform. The advertising push comes as KICK continues to face scrutiny over its commercial associations and content moderation practices. It has drawn criticism on social media over its ties to gambling platform Stake, which sponsors esports organisations including Team Vitality and Astralis. Last year, France moved against KICK following the death of a streamer who died during a broadcast on 18 August after reportedly enduring several days of abuse and humiliation livestreamed on the platform.

Whether brand interest offsets that scrutiny is likely to shape how quickly KICK can convert its audience scale into advertising revenue, as the platform looks to move beyond creator payouts and publisher deals into a third leg of its business model.

KICK pointed interested parties to advertising@kick.com.

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