The Esports Foundation (EF) has announced the renewal of its commercial partnership with gaming chair manufacturer Secretlab for the upcoming Esports World Cup (EWC) 2026. Under the terms of the agreement, the company returns as the Official Gaming Chair Partner for the international multi-game event, maintaining its position as the designated seating provider for the tournament circuit.

Secretlab will supply its TITAN Evo Esports World Cup Edition chairs to equip all live competition stages, player practice areas, and official facilities throughout the tournament. Taking place in Paris, France, from July 6 to August 23, the EWC 2026 will host more than 2,000 players competing across 25 distinct tournaments for a total prize pool exceeding $75 million.

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Commenting on the logistical integration, Mohammad Al Nimer, Chief Commercial Officer at the Esports Foundation, stated that the hardware provides “the support necessary for players to compete at their best, ensuring that the competition on stage and on the screen is of the highest quality.”

The renewal extends a two-year collaborative history that began during the inaugural EWC in 2024. The branded seating has previously been integrated into various tournament broadcast segments and specific venue footprints, including the SEF Arena in Riyadh during a royal delegation visit in February 2026.

The agreement arrives amid an intensifying commercial race among endemic hardware and furniture brands aiming to secure main-stage placement across major tournament circuits. Secretlab has maintained active partnerships with PGL and VCT Americas alongside the EWC, while competing brands have carved out distinct market shares. Blacklyte has secured visibility through alignments with Team Vitality, Team Liquid, and tournament brackets managed by BLAST and StarLadder. Concurrently, AutoFull holds an integrated agreement with ESL FACEIT Group through 2027, and Razer maintains a furniture presence at VCT EMEA while expanding its peripherals portfolio through team sponsorships.

The renewal marks the latest addition to the commercial portfolio of the Esports World Cup as organisers finalize sponsorships ahead of the Paris iteration. While multi-year sponsors like Hilton anchor the event’s broader commercial matrix, brands such as OBSBOT have also confirmed their return for 2026. The commercial momentum is expected to expand as French marketing agency Havas Play was tagged to source additional corporate partners following the event’s relocation from Riyadh, Saudi Arabia, to Paris.

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