Red Bull has appointed Serkan Levent as its Head of Gaming & Esports Marketing, who brings along nearly four years of experience at Tencent where he served as Esports Manager and later Senior Esports Manager.
Red Bull has established a strong presence in the esports industry through a variety of partnerships and initiatives. The company sponsors a number of esports teams and events, including collaborations with organisations such as Fnatic, Karmine Corp, G2 Esports, T1, and FURIA.
It is also involved with tournament organisers including ESL and Riot Games, as well as with prominent figures from the esports community such as Alexandre “Gaules” Borba and Philip “ImperialHal” Dosen. In addition, Red Bull supports grassroots tournaments and hosts its own events, such as the Red Bull League of Its Own (League of Legends) and Red Bull Flick (Counter-Strike).
Levent’s appointment may shape Red Bull’s ongoing efforts in the esports sector, influencing future marketing strategies and partnerships.
