Supercell has officially launched the latest phase of its Brawl Stars Esports Club Partner Program, introducing in-game cosmetics for its nine premier partner organisations.
The update, which arrived as February concludes, includes animated profile icons, sprays, and pins for Team Heretics, FUT Esports, LOUD, Reply Totem, Tribe Gaming, NAVI, ZETA DIVISION, Team Hmble, and SK Gaming.
The release coincides with the confirmation of the Brawl Cup 2026 location. Supercell and tournament organiser BLAST have announced that the mid-season LAN event will take place at the Uber Eats Music Hall in Berlin, Germany, from 15–17 May 2026. This marks the first-ever live, in-person event for the specific Brawl Cup circuit as part of the new multi-year partnership between the two companies.
Regarding the role of the partner programme, Supercell stated: “The Club Partner Program is a collaboration between Supercell and select esports organizations, bringing their competitive prestige to Brawl Esports. Their in-game pins, profile icons, and sprays are how you can directly support your favorite clubs as they continue to showcase Brawl Stars at its highest level.”
Fans can purchase the new items via the in-game shop, with a limited-time discount bundle available from 27 February to 1 March. The cosmetics are designed to allow supporters to directly contribute to their favourite teams while customising their in-game profiles.
The Brawl Stars Championship (BSC) schedule for March has also been finalised. The East Asia and EMEA broadcasts are set to go live on 14–15 March, followed by South America and North America on 21–22 March. Viewers can earn free in-game rewards by watching the matches live and participating in predictions on the official BSC event platform.
The partner program is a core component of the landmark multi-year partnership between Supercell and BLAST, which was officially confirmed in December 2025. This collaboration has fundamentally revamped the Brawl Stars esports ecosystem for the 2026 season, introducing a $2 million prize pool and a structured global calendar that includes 32 broadcast days across six competitive seasons.
As part of the agreement, BLAST has taken full ownership of the ecosystem’s commercial rights, aiming to strengthen long-term sustainability while delivering high-production arena events and expanded broadcast innovations.
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