Esports organisation T1 has announced a partnership with Dimension Poptown to launch T1-themed pop-up cafés in Kuala Lumpur, Malaysia, and Bangkok, Thailand.
The announcement was made via the organisation’s official League of Legends social media channel. The collaboration will see T1 become the featured theme at existing Dimension Poptown locations from 18 October. The Malaysian pop-up will be situated in the LaLaport shopping centre in Kuala Lumpur, while the Thai outlet will be located on the seventh floor of the MBK Center in Bangkok.
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Dimension Poptown is an anime- and K-pop-themed concept store known for its rotating collaborations. It operates a model where it partners with different intellectual properties for a limited time, typically a few weeks. The concept involves a café offering themed food and drinks alongside a retail space selling exclusive merchandise such as acrylic stands, keychains, and art cards.
This move capitalises on the formidable strength of the T1 brand internationally, a popularity consistently demonstrated by the organisation’s ability to set and break audience records for its matches.
A key asset underpinning this global appeal is the continued presence of Lee “Faker” Sang-hyeok. The League of Legends icon, who is synonymous with the T1 brand, recently secured his long-term future with the organisation by signing a contract extension that will see him remain with the team until 2029.
