Japanese apparel brand ASICS and Brazilian esports organisation Fluxo W7M have launched their first full co-branded apparel collection in São Paulo, Brazil.

The release follows the debut of the partnership at the Esports World Cup (EWC) 2026. The expanded deal brings a new product line aimimg to combine physical athletic performance, health, and lifestyle design, bridging traditional sports with the broader esports industry.

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The collection includes t-shirts, hoodies, jackets, trousers, shorts, and accessories. Drawing visual inspiration from the 1998 Japanese national football team jersey—originally produced by ASICS—the range incorporates pixelated graphics and metallic finishes, aiming to adapt the company’s athletic heritage into digital gaming aesthetics.

Retail distribution includes both entities’ official online stores alongside the ASICS flagship store on Oscar Freire, a famous fashion street in São Paulo. To celebrate the launch, the flagship store will host community activations, gait analysis tests, and player meet-and-greets.

“Our goal was to develop a collection that authentically translated the identity of both brands,” said Daniel Costa, Director of Product and Innovation at ASICS Latin America. “We sought references in ASICS’ legacy, reinterpreting an iconic design with a contemporary language inspired by the universe of esports. The result is a line that combines performance, functionality, and lifestyle, designed to accompany the Fluxo W7M community inside and outside competitions.”

Esports Leaders, the executive gathering at the 5-star Hôtel du Collectionneur will bring together senior decision-makers in and around esports and gaming during the closing days of the Esports World Cup. Find more details at this link.

Felipe Funari, Co-Founder of Fluxo W7M, added: “Esports have evolved significantly in recent years. Today, organisations are also entertainment, cultural, and lifestyle brands. This collection accompanies that transformation and represents how we want to connect with our community, both inside and outside of competition.”

The product release represents an expansion of a deal first announced in June, when ASICS officially entered the esports market by making Fluxo W7M its first sponsored gaming organisation globally. The initial partnership was structured around human performance, physical conditioning, and mental well-being, debuting publicly during the Esports World Cup 2026 in Paris, France.

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