Gaming gear maker ATTACK SHARK has announced a new partnership with Cloud9’s League of Legends team, an American esports organisation.
As part of the deal, ATTACK SHARK will supply its mice, keyboards, and other peripherals to Cloud9’s League of Legends players for use in their day-to-day practice and in competition. In exchange, the two companies plan to create content together such as videos, social posts, and articles that give fans a look at how professional players train and what goes into competing at a high level.
The idea, according to both companies, is to use what Cloud9’s players learn from professional competition to help improve gear that everyday players can also use.
“At Cloud9 Kia, we believe gaming can unlock the best in everyone. ATTACK SHARK is on a mission to make high-performance mice and keyboards accessible to all gamers, and that’s the same idea from two directions. I’m proud to have them alongside Cloud9 Kia, and excited for all of the amazing peripherals this partnership will put into our fan’s hands,” said Jonathan Tran, President of Cloud9.
Gavin Cheng, CEO and Co-Founder of ATTACK SHARK, said, “Partnering with Cloud9 Kia is a significant milestone for ATTACK SHARK. Their competitive spirit, professionalism, and relentless pursuit of excellence closely align with the values that have guided ATTACK SHARK from the beginning. This collaboration creates an opportunity to learn from professional competition and share those insights with players around the world.”
For ATTACK SHARK, this is reportedly its first major partnership announcement of 2026. Cloud9, on the other hand, already has several sponsorship deals in place across its different teams.
In recent months, the organisation partnered with ASUS Republic of Gamers (ROG), which became the official peripheral supplier for Cloud9’s VALORANT and Rainbow Six Siege rosters. Separately, at the start of 2026, Cloud9 renewed its sponsorship with snack brand PAGODA, keeping PAGODA as the team’s “Official Egg Roll Partner” for the League of Legends roster through the 2026 and 2027 seasons.
