Cloud9 and PAGODA Snacks have formally renewed their sponsorship agreement, securing the brand’s position as the “Official Egg Roll Partner” for the team’s League of Legends (LoL) roster for the 2026 and 2027 competitive seasons. The deal extends a partnership that began in the 2025 season, aiming to maintain brand visibility and create interactive fan experiences through digital content and live events.

As part of the renewed terms, PAGODA will retain its logo placement on the Cloud9 Kia, the organisation’s LoL team, competition jersey. The partnership will also continue to leverage the team’s Club9 loyalty programme, running challenges that offer fans rewards and opportunities to sample products. Activation plans include both digital campaigns and in-person sampling at live events, such as those held at the Riot Games Arena.

The partnership will be featured across Cloud9 Kia’s social media channels and various brand touchpoints throughout the competitive season.

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Halee Mason, Vice President of Technology and Business Development at Cloud9, commented on the renewal at a press release: “By returning as our Official Egg Roll Partner, we are leveling up our game-day snacks and digital content while offering fans exclusive Club9 challenges that include new rewards and sampling giveaways.”

The renewal reflects a broader trend of sustained brand investment within the LCS (League of Legends Championship Series, North America’s LoL circuit) ecosystem. PAGODA Snacks has previous experience in the league, having also served as a sponsor of the LCS itself (named LTA North for the last year) during the 2025 season. During the 2025 LCS Championship last September, the brand conducted product sampling at the dedicated Cloud9 Kia fan booth.

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