UK-based esports organisation Method has partnered with menswear brand BadRhino, marking the apparel company’s initial entry into competitive gaming.

The deal will see the global Big & Tall clothing specialist support Method across its upcoming World of Warcraft Race to World First (RWF) broadcasts, content production, and live appearances, aiming to deliver tailored apparel options for players and fans across the community.

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Founded in 2015, BadRhino offers men’s clothing ranging from sizes L to 8XL, including casualwear, outerwear, and gymwear lines. Under the agreement, BadRhino will supply apparel for Method’s raiding team, feature across the team’s digital content channels, and provide community wardrobe promotions. Method members, including Founder Scott “Sco” McMillan will also be seen with the brand’s latest collections during events as BlizzCon.

While commercial collaborations with apparel brands are not new within esports, most deals traditionally center on standard athletic or streetwear fits. BadRhino’s entry introduces a distinct focus on inclusive sizing within the sector, highlighting an opportunity for organisations to partner with specialised lifestyle brands that cater directly to diverse body types across their audience base.

“Esports fandom doesn’t have a size chart, so why should the brands support it? Partnering with Method for Race to World First marks BadRhino’s first step into competitive gaming, and we’re proud to be entering as the first Big & Tall fashion brand to do so,” said Ryan Wright, Marketing Manager at BadRhino. “At BadRhino we live by the mentality ‘Work Hard, Play Hard’ – this is us supporting a community that does exactly that!”

Esports Leaders, the executive gathering at the 5-star Hôtel du Collectionneur will bring together senior decision-makers in and around esports and gaming during the closing days of the Esports World Cup. Find more details at this link.

Liam Whitehead, Head of Sales & Partnerships at Method, added: “We’re delighted to welcome BadRhino into gaming as an official partner of Method. From its extensive big and tall collection to the IronRhino gymwear range, the brand’s focus on quality, comfort and style makes it a great fit for Method. We’re excited to introduce BadRhino to our community and kit out our team in style.”

The new agreement adds to a strong period for Method’s commercial division. Throughout 2026, the organisation has secured deals with the likes of Glorious as its official peripheral partner, ExpressVPN on a multiyear partnership, and SCAN ahead of the World of Warcraft: Midnight Race to World First earlier this year.

These commercial successes follow a chain of deals closed since 2025, which recently earned Liam Whitehead a shortlisting for Rising Star in Esports at the Esports Leaders Honours 2025–26.

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