Brazilian esports organisation MIBR and hardware brand LG UltraGear have renewed and expanded their commercial partnership through March 2027.

Initially signed in March 2026 to focus on the brand’s gaming monitor portfolio, the extended agreement expands LG UltraGear’s master jersey sponsorship beyond Counter-Strike 2 (CS2) into MIBR’s Rocket League team, alongside launching three new community and inclusion projects in São Paulo, Brazil.

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Under the updated contract, LG UltraGear also retains primary jersey branding across MIBR’s main, women’s, and academy CS2 teams. Beyond team sponsorship, the deal introduces three dedicated community initiatives: a Discord hub titled “Made In Brazil By LG UltraGear,” a talent development and content platform also branded by LG, and the WIBR Cup—the first women’s CS2 tournament co-organised by MIBR, LG UltraGear, and MIBR-owned diversity initiative WIBR.

Esports Leaders, the executive gathering at the 5-star Hôtel du Collectionneur will bring together senior decision-makers in and around esports and gaming during the closing days of the Esports World Cup. Find more details at this link.

“LG UltraGear is a partner that understands esports beyond in-game results,” said Raphael Castanheira, Director of Marketing and Partnerships at MIBR. “Renewing and expanding this partnership until 2027, with the entry into Rocket League and projects like the WIBR Cup, shows that we are talking about a real investment in the ecosystem, from the Academy to the main team, including the development of the women’s scene.”

Mônica Bertin, Partner & Head of New Business at Misfits Creative Agency, which brokered the deal, added: “This upgrade in the partnership between LG UltraGear and MIBR represents a mature milestone in our long-term vision for the gaming ecosystem. By wrapping the Counter-Strike teams, the WIBR Cup, and Made in Brazil under the ‘By LG UltraGear’ seal, we are not just exposing a brand, but building a legacy of community development.”

In October 2025, MIBR was acquired by Brazilian media group Spun Mídia in a strategic manoeuvre backed by a R$ 100m (approximately $19.6m USD) investment over five years. The deal formed holding company EZOR, a brand house serving as the parent organisation for MIBR and fellow Brazilian esports team LOS.

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