GameSquare Holdings, Inc. has announced an expansion of Rollbit’s sponsorship of FaZe Clan. The multi-million-dollar agreement increases Rollbit’s annual support for FaZe Clan from $1.75 million to $3.25 million.
The expanded deal includes prominent branding, with the Rollbit logo now appearing on the central patch of FaZe Clan’s Counter-Strike 2 (CS2) team jerseys.
Sam Norman, Head of Partnerships at Rollbit, said the expansion reflected the company’s confidence in FaZe Clan’s “continued success” and its commitment to supporting the growth of competitive gaming worldwide. He added that the partnership had helped Rollbit reach “one of the most dynamic audiences in digital entertainment” since the initial deal in 2024.
Justin Kenna, CEO of GameSquare, described the agreement as a validation of the company’s strategy to combine esports, media, and Web3 initiatives. He highlighted the potential for further global expansion and profitability, noting that the company sees “significant opportunities ahead” through partnerships with brands aligned with its vision for the future of gaming and entertainment.
GameSquare has reported over $8 million in new partnerships during the third quarter of 2025. These include a $2.0 million agency of record agreement with Rekt Brands Inc., and a $2.5 million partnership with the Animecoin Foundation, both contributing to the company’s Web3 revenue growth.
Recently, StarLadder has named Rollbit as its betting partner for the StarSeries S19 Fall Main Event in Budapest, held on 18–21 September. The deal saw Rollbit support the four-day CS2 tournament, with StarLadder hinting at further commercial announcements ahead of the Budapest Major.
