G2 Esports has announced a partnership with the anime franchise One Piece to launch a limited-edition streetwear capsule collection.
Available exclusively through the organisation’s online storefront, the G2 x One Piece Capsule Collection includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags utilising a custom Jolly Roger design that merges G2’s samurai emblem with the character Monkey D. Luffy’s straw hat.
According to a press release, the goal of the collaboration is to expand the entertainment brand’s footprint in the esports fashion sector by bridging competitive gaming culture with mainstream animation storytelling.
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The product line draws design inspiration from the “Gear 5” form of protagonist Monkey D. Luffy, featuring a minimalist black-and-white aesthetic with embroidered logos. According to Sabrina Ratih, COO of G2 Esports, the capsule is designed to create premium, everyday wear that reflects the shared themes of adventure and individuality present in both brands
Here’s an exclusive look at the pieces:
This launch marks a new G2’s apparel partnership within the anime and manga space, following a previous capsule with Solo Leveling, and aligns with G2’s broader diversification strategy as an entertainment brand beyond traditional esports competition, which includes the publication of its manga-rooted original fantasy-action webcomic series Red Aura, as well as corporate partnerships with traditional fashion and lifestyle brands like Ralph Lauren and Smiley.
The collaboration arrives during a notable period for the One Piece franchise, which has recorded over 600 million manga copies sold and more than 1,160 anime episodes since its premiere in 1999. The underlying manga narrative is currently entering its final phases after more than 1,100 chapters, alongside increased mainstream visibility driven by a live-action adaptation produced by streaming platform Netflix.
Crossovers between competitive gaming organisations and Japanese animation properties have become a recurring trend within the esports merchandise landscape. The One Piece intellectual property was previously utilized in a apparel crossover with North American organisation Cloud9 in late 2023. Similar cross-industry activations in recent years include Team Liquid’s collaboration with Bleach, Cloud9’s project with Beyblade X, and a Haikyu!! merchandise line launched by Sentinels.
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