LG Electronics Brasil has officially renewed its long-standing sponsorship of Brazilian organisation MIBR. The deal ensures that LG’s high-performance UltraGear line remains the official monitor provider for MIBR’s various competitive rosters throughout the 2026 season.
The renewal arrives at a pivotal moment for MIBR. Following its full acquisition by Spun Mídia five months ago—a move backed by a R$ 100 million ($19.260 million USD) investment—the organisation now operates under the EZOR brand house alongside fellow Brazilian organisation LOS.
The deal with LG was brokered through the strategic consultancy agency Out of The Mug.
Leonardo Almeida, Senior Monitor Manager at LG Electronics Brasil, noted that the decade-long history between LG and Brazilian esports is about more than just visibility: “We believe technology is a real competitive differentiator. Supporting an organisation with MIBR’s global relevance demonstrates the strength of our connection with the gaming community.”
LG’s renewal comes amidst an aggressive global push from hardware manufacturers to lock down prestige partnerships in the esports ecosystem. The competitive display market of 2026 has seen several major moves such as ZOWIE (BenQ) recently extending its deal with ESL FACEIT Group (EFG) through 2027, ASUS ROG securing title sponsorship for the NECC National Championships and closing with BLAST for the full CS2 season, Samsung joining Metizport as an official monitor partner to expand its Nordic footprint, AGON by AOC partnering with Gaimin Gladiators and Method, and TCL also aiming Brazil by sponsoring FURIA.
For MIBR, the LG deal is the latest in a string of commercial wins for the organisation. Within the last quarter, the team became the first in the world to receive Riot Games’ approval for a betting partnership in VALORANT (via 1xBet) and secured a dedicated peripheral deal with IQUNIX for its VCT Americas roster.
Alexandre Peres, CEO of EZOR, highlighted the sustainability of the partnership: “LG is a strategic partner that shares our search for excellence. Having a global brand alongside us strengthens our operations both inside and outside the server.”
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